Project Spotlight
A closer look at the details and stories behind this work.
Stockyard Bar & Grill
The Stockyard brand captures the rugged authenticity of rural Australia through a cohesive suite of hand-drawn illustrative assets and strong, earthy design choices. The primary wordmark integrates fence-line geometry to evoke cattle yards and cattle station heritage, while a versatile cattle-brand submark and icon set reinforce key themes, livestock, boots, grilling, and working-class culture. The colour palette draws from sun-baked clay, ironbark timber, charcoal fire-pits, and wheat chaff, grounding the identity in rustic warmth and open-air tradition.
Pattern designs and simplified icons extend the brand across merchandise, packaging, and signage, ensuring consistency and instant recognition. The large-scale mural illustration acts as a storytelling centrepiece within the restaurant, celebrating stockmen, working dogs, and outback life. Complementary Instagram story animations and colouring pages broaden engagement, connecting customers through digital touchpoints as well as in-venue experiences.
Altogether, The Stockyard identity aims to delivery a memorable blend of hospitality, heritage and hand-crafted character.
